Having teased us on social media for weeks, DOOM and Californian brand The Hundreds finally launched their new collab today. The no-bullshit line of simple tees, hoods, and hats (we love the Larry David-style, 6-panel Dad Hat) are embossed with DOOM’s trademark villain mask and ‘villy’ logo. But unlike a lot of the merch released by MCs and producers, the design is cleaner and more understated, pertaining that 90s, oversized, straight fitting aesthetics The Hundreds is known for. On top of black and white, washes include Cam’ron baby pink and old school khaki. Their fabrics are pre-shrunk too, eliminating that pain of ill-fit after the washing machine.
Take your pick of classic tees, hoodies, a coach jacket, or the logo-sleeve shirts, and let those around you know your royalty to hip-hop’s most notorious supervillain.