Why Your Artist Spotify Statistics Matter and What to do About It

Not all music streaming platforms are considered the same. One site might have a lot of exposure for your sound, while another site might have better royalties for plays. The main issue you need to consider is which one can get you the best of all worlds. It is actually very easy once you understand the different platforms. Here is a breakdown of your main issue.

Why is Spotify So Important?

Starting in Sweden in 2006, Spotify is dominating the online streaming music industry. In terms of ranking, it is only behind YouTube, IMDB, Netflix, and Apple Music in worldwide viewership. The difference here is that these rankings include video as well. As a straight music audio streaming site, it can’t be beat. Another thing to recognize is the year over year growth of the platform.


Since 2015, there has only been one quarter when the worldwide active user number dropped. Otherwise, Spotify has increased from 68 million active users to 320 million active users. Spotify Premium has also increased quarter after quarter since 2015 with no drop in numbers. The Spotify paid premium service has grown from 18 million active users to 144 million active users. This is important because you get higher royalties if premium members listen to your music and Spotify’s active customers are almost 50% made up of premium members.


So, the point of this introduction is that you can’t avoid Spotify. It is the single most important music streaming site on the internet in app or browser-based form. As you think about your art and future career as a musician or podcaster, always think about how you can incorporate Spotify into your new endeavors and outreach.


Why Are Spotify Statistics Helpful?

What is Spotify and how can you use it? Spotify at its base form is a digital radio that lets the listener control the music. It can either play exactly what you want based on an album choice or a playlist choice, or it can recommend songs by allowing you to listen to anything similar to a selected artist. Spotify determines what is hot and what is not based on certain metrics of the music. A song is recommended to be played if the artist has had a lot of followers join or if a certain song has been played a lot.


The algorithm that determines what is played and promoted compared with what is left in the sandbox focuses mainly on these two metrics, plays and follows. So, you need to focus on growing these two numbers. The main problem with this is: if you want to grow your plays and follows you need to increase your plays and follows. The problem results in an answer that is the same as the problem. It would seem impossible, until now.


How Do I Improve My Spotify Statistics?

It’s not that you need to find organic listeners and build an audience. You just need enough of a boost in the metrics to get Spotify to notice you and put your music in the rotation to be played. That is it. To get there you need to find a way to get a short term bump a few times a week or month, depending on your circumstances. This is easier than you think. All you need to do is strategically buy Spotify streams for your chosen song or album.


Focus on Your Digital Marketing

Let’s put it another way. Big corporations are always buying advertisements and different marketing tactics to get you to use their stuff. This is common. Lots of times they will give you their product for free. Buying listens is the same thing. Giving you a free soda costs the company money. Buying Spotify streams costs the artist money. Either way it ends up in more exposure for the original brand.


Don’t think purchasing followers and streams isn’t done. This is just another form of digital marketing. While you may question whether it is useful, just ask yourself if you want Spotify to promote your music. Hopefully the answer is yes.


Conclusion: Make Music and Promote

Buying Spotify streams is cheap, effective, affordable, and highly useful. You can schedule out the streams each day, week, or month. They can help bump your rankings just enough so that you can get noticed by the majority of listeners. This will allow you to organically grow as an artist and brand.


Once you have hit the organic growth level, you won’t need to focus on this type of marketing as much. It is there to help, like all things, but it isn’t there to replace a real audience.